It represents the essence of a fruit tree. Its nature is to give part of itself to proliferate and support life as an essencial part of a big ecosystem. By expressing it in a very concise way, it reinforces its greatness. It's basically saying: Tree. Period.
Diogo is an independent multidisciplinary creative and designer based in São Paulo, Brazil. His work is known for its simplicity in form, but expressive in meaning. He’s interested in the complexity of minimal. When there aren’t many resources, few graphics have a big responsability. He believes that in a world of excess, there aren’t many things as valuable as saying much with less.