"Cactus I" is inspired by the Northeastern Brazil landscape which is Diogo Akio’s homeland. In this version, the warm tones relates not only to the hot weather of the region but above all to the human warmth of Northeasterners.
Despite all the adversities in their life, it’s a land of welcoming, happy, extrovert and strong people. It’s a tribute to them and to the very special land.
Diogo is an independent multidisciplinary creative and designer based in São Paulo, Brazil. His work is known for its simplicity in form, but expressive in meaning. He’s interested in the complexity of minimal. When there aren’t many resources, few graphics have a big responsability. He believes that in a world of excess, there aren’t many things as valuable as saying much with less.